Cocacola tour atlantas happiness factory video watch. The happiness factory spot was so successful, that cocacola asked animation experts psyop to come up with a minimovie. The campaign was strongly supported by initiatives developed by the digital agency for cocacola in, gringo. Cocacola happiness factory by psyop laughing squid. A new app that allows iphone users to experience the world of cocacola in fun and surprising ways.
This is a way cool infographic, but it should be pointed out that cocacola products dont just have a stranglehold on your movie experience. Cocacola, or coke, is a carbonated soft drink manufactured by the cocacola company. Mathieu added, in happiness factory the movie, the iconic cocacola contour bottle and the enduring mystery of the brands secret formula, come together to create a great piece of entertainment for the audience and an effective way for us to express the values of the cocacola brand. Heres a hires version of the video the original ad was such a success that psyop made a followup 3. Cocacola happiness factory the movie short film agency. The entire moments of happiness film can only be seen at the world of cocacola in atlanta, but you can get a glimpse of the film by watching the film trailer in the video gallery. Some argue that it is actually, just the end of a spectrum of how well a single story is able to be comprehended across media. Cocacola launches happiness factorythe movie huliq.
Coke comes from happiness factory a journey through a coke vending machine into a fantasy land of wondrous characters and spectacular. This campaign is reminiscent of the previous cocacola campaigns where they spread happiness by random acts of kindness in various cities. Check out this great example of 3d creativity in motion in the well done short spot called happiness factory created for coca cola by the talented folks over at psyop studios. Cocacolas happiness factory has now opened at the movies in second life. Inside the happiness factory 2007 company credits imdb. Cocacola has created a minimovie to follow up the global success of last years happiness factory tv ad, which told the story of an animated world inside a soft drink vending machine. How cocacola created its happiness machine interview. Flixxy editors search the internet daily, to find the very best videos for you. Cocacola continues to spread happiness with friendship. They came up with the idea of hello happiness phone booth which accepts cocacola bottle caps as currency and one cap equals to 3 minutes of free talk time. Mathieu added, in happiness factory the movie, the iconic coca cola contour bottle and the enduring mystery of the brands secret formula, come together to create a great piece of entertainment for the audience and an effective way for us to express the values of the coca cola brand. In my opinion, it hasnt been topped but the coke happiness table is a good follow up. The new world of cocacola at pemberton place, atlanta, ga.
Some confetti falls, the lights go out, and you get more soda. Happiness factory 1 2007 a journey through a coke vending machine into a fantasy land of wondrous characters and spectacular landscapes. The world of cocacola kicks off summer celebration with a new short film, moments of happiness. World of cocacola releases moments of happiness film. Cocacola is launching a new global ad campaign for its iconic cola, hoping to appeal to consumers longing for comfort and optimism at a time when the weakening economy is sapping softdrink sales. This is a short animated film for the coke cola company. Hello happiness, a new video from cocacola, opens with footage of migrant laborers in dubai, standing before dawn in a patch of dirt as they wait for a van to pull up and shuttle them to work. Cocacola launches new happiness factory ad media the. The threeandahalfminute film is being given the full movie launch. New cocacola happiness factory minimovie august 2007 tv. For over 120 years, weve been putting our secret formula into bottles. Beautiful coca cola commercial full version duration. The film, called happiness factory the movie, tells the story of the.
Cocacola is defying the recession with rising sales and a new advert in the happiness factory series, taking viewers inside the fantastical world of a. Post about anything and everything relating to cocacola. Mathieu added, in happiness factory the movie, the iconic cocacola contour bottle and the enduring mystery of the brands secret formula, come together to create a great piece of. Cocacola has created a minimovie to follow up the global success of last years. Psyops storyboards and character sketches for the original happiness factory spot. Take a trip around the world of cocacola movie experience and tempt your taste buds with beverages in our taste it. Second life virtual world it was just another happy day in the happiness factory, the fantasy world that lives deep inside a cocacola vending machine. Explore the page, register your visit and see what else you can find at our happiness factory. Is the only place where visitors can explore the complete story.
The happiness factory spot was so successful, that coca cola asked animation experts psyop to come up with a mini movie. Cocacola happiness truck around the world where will. From over 300,000 videos uploaded to youtube daily, flixxy editors. How cocacola created its happiness machine interview share. Inspired by the vending machine that dispensed cocacola and other doses of happiness on a college campus in new york and quickly became a global viral video sensation. It is hard to define what is and what is not, transmedia. Cocacola happiness factory 2006, netherlands youtube. For the cocacola happiness factory visit schedule form moon. This is a followup to the original awardwinning happiness factory tv ad and the making of documentary. Okto planned and executed the mobile component of the campaign. Once cooled, the cocacola bottle is sent to the vendos exit door accompanied by a marching band, cheerleaders and fireworks. Once they had such a wealth of story to work with, cocacola and its partners built the happiness factory into a franchise that includes videogames, apps and social networking campaigns, as.
In this new coke film, an epic journey ensues when a moviegoer orders a coke from the dispensing machine at the cinema, unknowingly using the last of the coke in the happiness factory. We would like to inform you that visits to the happiness factory have been temporarily suspended as a preventive measure to the spread of covid19 in the country. With 62,000 square feet of guest areas, the new world of cocacolas. Happiness factory was based on a 3 minute and 30 second movie which was adapted locally by mccann erickson for the brazilian market. Open happiness is a global marketing campaign for the cocacola company that was rolled out worldwide in the first half of 2009, following the companys coke side of life advertising campaign. Cocacola invites you to join us in giving back to key causes. The program plays off of cokes happiness machine viral video of 2010, which shows a coke machine spitting out free soda and pizzas to a group of delighted students.
Mind you, not a great one but good good enough to share. The ads show animated characters who make cocacola in a magical land inside the vending machine and in the latest version, both the human. Cocacola was invented in the late 19th century and continues to dominate the food and drink industry today as the most popular soft drink in the world. From the top rated cocacola commercial, the happiness factory, comes this limited edition coke bottle now retired. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led cocacola to its dominance of the world softdrink market throughout the 20th. Come visit us to view the entire film and celebrate lifes everyday moments of happiness. Now, weve put it all in one amazing place the new world of cocacola. The movie by psyop on vimeo, the home for high quality videos and the people who love them. This is the second and followup spot to the widely successful first spot and will be used extensively online, in cinema and in a. Funny coca cola happiness factory full movie youtube. Disneyland and disneyworld dont pay for the coke products they sell. Great mood and surprises await you in the cocacola happiness factory.
The campaign was launched on the reality television. Coke creates happiness factory tv ad followup film media the. In this campaign cocacola have managed to give the workers in uae some extra minutes of happiness by giving them the opportunity to talk to their loved ones. Cocacola asked for an interactive experience that encapsulated the happiness factory mythos while exploring the physical uplift found in every bottle of coke. I will add full credits and better resolution videos soon. Spend the day interacting with multiple exhibits, learning about the storied history of the iconic beverage brand, and sampling more than 100 different beverages from around the world. Coca cola happiness factory saga this is not advertising.
Happiness factory 2 2008 it was just a normal day at the happiness factory, until the unbelievable happened the red light went off and. Its all free to the disney theme parks, and gets sold. Cocacola launches happiness factory the movie at spectacular online red carpet premiere event. Remember, its not just about the drink cocacola, but the whole brand and company. Happiness rules once again and everyone is full of joy, especially the poor schlub whos been waiting all this time. This is a follow up to the cocacola happiness factory commercial and the cocacola happiness factory mockumentary. Cocacola combined a few different concepts to create its happiness store. What are some good examples of transmedia storytelling. In 2006 the production company psyop made happiness factory, an amazing animated 60 second ad for cocacola, showing what happens behind the scenes when you buy a coke from a vending machine.
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